Post by amirmukaddas on Mar 13, 2024 5:37:17 GMT
What I'm telling you about today is a case that I'm studying these days, which concerns a hosting service struggling with the positioning of its company blog, article after article. seo copywriting Michele Leo has been a friend of mine since skating (I'm talking about over twenty years ago) and together with his brother Fabrizio he runs Flamenetworks , a professional hosting service right in my area and believe me, it's not a bad thing to have an old friend who does this profession five minutes away by train. What I wanted to share with you, especially with the Fatti di SEO friends of which Michele and Fabrizio are part, is an intuition that came to Michele himself, who in addition to taking care of the commercial management aspects of Flamenetworks, also personally takes care of the company blog. As you know, most of my reflections on Google develop around semantics , especially regarding the way in which the "software" by making associations between entities, determines greater or lesser levels of coherence between one or more topics within the same document web.
The discovery of hot water Lately we have been reflecting on an aspect that starts from these reflections but goes a little further: we are interested in understanding if and how Google seeks answers to practical problems. Let me explain with an absurd example, but it gives you an idea: seo copy Imagine that there are many forums where they talk about (very) dry pasta, where everyone complains that raw pasta is too Denmark Telegram Number Data hard and can't be eaten. Given this starting situation, now imagine that someone discovers that "hot water exists" and writes an article on his blog, saying that dry pasta is not too hard because you just need to put it in boiling water for about 10 minutes and it becomes delicious. . In this case that one "brilliant" user managed to answer a question that many were asking themselves.
If he optimized his article for dry pasta, under these conditions he would obtain an excellent positioning for dry pasta "dry pasta". Michele is trying to do the same thing in an attempt to position himself on the virtual server key . Specifically, you investigated all the relevant forums, trying to intercept unresolved problems regarding virtual servers. Moving in this direction he noticed that many users of this type of service had problems with the installation of the Moodle CMS , a well-known e-learning platform. Note yes, but not like Joomla and WordPress, in fact the other hosting services talk about it very little. In this passage there is a strong difference between forums and company sites, a generalization that I had already written about in the past: Company sites define but do not respond The forums answer but do not define By virtue of this generalization, a good way to position a company website is to try to answer questions that are very frequent in blogs or forums, but little covered on websites that offer those same services.
The discovery of hot water Lately we have been reflecting on an aspect that starts from these reflections but goes a little further: we are interested in understanding if and how Google seeks answers to practical problems. Let me explain with an absurd example, but it gives you an idea: seo copy Imagine that there are many forums where they talk about (very) dry pasta, where everyone complains that raw pasta is too Denmark Telegram Number Data hard and can't be eaten. Given this starting situation, now imagine that someone discovers that "hot water exists" and writes an article on his blog, saying that dry pasta is not too hard because you just need to put it in boiling water for about 10 minutes and it becomes delicious. . In this case that one "brilliant" user managed to answer a question that many were asking themselves.
If he optimized his article for dry pasta, under these conditions he would obtain an excellent positioning for dry pasta "dry pasta". Michele is trying to do the same thing in an attempt to position himself on the virtual server key . Specifically, you investigated all the relevant forums, trying to intercept unresolved problems regarding virtual servers. Moving in this direction he noticed that many users of this type of service had problems with the installation of the Moodle CMS , a well-known e-learning platform. Note yes, but not like Joomla and WordPress, in fact the other hosting services talk about it very little. In this passage there is a strong difference between forums and company sites, a generalization that I had already written about in the past: Company sites define but do not respond The forums answer but do not define By virtue of this generalization, a good way to position a company website is to try to answer questions that are very frequent in blogs or forums, but little covered on websites that offer those same services.